|
|
 |
|
| Books |
|
 The
Product Marketing Handbook for Software, 3rd Edition, is
written and edited by industry-insiders. It discusses our
industry's special challenges, uses your language and
provides solutions specific to the task of marketing and
selling software. No software publisher can afford to be
without it! |
|
|
 This
book is intended for software executives and managers who
are not satisfied with their company's international sales
performance, or who have not yet begun to seriously
exploit the world market.
Selling internationally is not especially difficult or
arcane, but it does require planning, common sense, some
cultural sensitivity, and plenty of patience to succeed.
In this book you will find guidelines on setting up,
managing, and expanding your international sales channels;
pitfalls to avoid; and recommendations regarding choices
you will need to make. |
|
|
 Looking
for books about databases, operating systems, programming…
Go visit A1 Computerbooks ! A really complet Books sales
site. |
|
|