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The Product Marketing Handbook for Software, 3rd Edition, is written and edited by industry-insiders. It discusses our industry's special challenges, uses your language and provides solutions specific to the task of marketing and selling software. No software publisher can afford to be without it!
This book is intended for software executives and managers who are not satisfied with their company's international sales performance, or who have not yet begun to seriously exploit the world market.
Selling internationally is not especially difficult or arcane, but it does require planning, common sense, some cultural sensitivity, and plenty of patience to succeed. In this book you will find guidelines on setting up, managing, and expanding your international sales channels; pitfalls to avoid; and recommendations regarding choices you will need to make.
Looking for books about databases, operating systems, programming…
Go visit A1 Computerbooks ! A really complet Books sales site.
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